Top 5 Free-to-Play Games Performance in Italy: Q4 2024

In the fourth quarter of 2024, the free-to-play games market in Italy showcased dynamic trends across various metrics. Here's a detailed look at the top-performing games based on data from Sensor Tower.

Coin Master from Moon Active saw a notable rise in weekly revenue, peaking at approximately $1.1M by the end of December. Downloads surged dramatically, particularly in the last week, reaching over 21K. The game maintained a strong active user base, starting at 231K and slightly declining to 183K by the quarter's end.

Pokémon TCG Pocket experienced substantial growth in revenue, starting from a modest $875 and skyrocketing to over $1.3M in mid-December. Downloads were also impressive, particularly in late October, with a peak of 303K. Active users rose significantly, reaching over 813K by late December.

Brawl Stars by Supercell showed fluctuations in revenue, starting at $977K and ending the quarter at $518K. Downloads were consistent, with a peak of 56K in late December. The game retained a strong active user base, averaging around 4M throughout the quarter.

Royal Match from Dream Games demonstrated steady revenue, peaking at $732K at the end of December. While downloads varied, they peaked at 40K in the final week. Active users remained robust, starting at 789K and climbing to 846K.

Finally, Candy Crush Saga by King maintained stable revenue, reaching $468K by the quarter's end. Downloads showed a gradual increase, with a peak of 25K in late December. Active users remained high, surpassing 1.2M in the penultimate week of the year.

These insights highlight the competitive landscape of free-to-play games in Italy, with each game showing unique trends in downloads, revenue, and user engagement. For more detailed analytics and insights, visit Sensor Tower.